Marketing & Business Development

• Market Plans, Strategies & Customer Value Models
• Media and Marketing Plans
• Market Segmentation Analysis
• Business Cases, Plans and Development Services
• Market and Competitor Analysis and Research
• Customer Satisfaction Assessments
• Niche Marketing Services
• Cause Related Marketing and Philanthropic Strategy
• Channel Development and Optimization
• Service Demand Output Analysis
• Referral Source Relationship Development/Lead Generation
• Focus Groups
• Workshops
• Licensing
• Product Management
• Negotiations/Deal Making Contracts
• Relationship Management
• Grants

Marketing Plans and Strategies & Customer Value Models

Have you seen good products and services that do not sell?
Would you like to make sure that does not happen to your company?
Do you want to be as effective focusing your marketing efforts as possible?

We will help you ensure that your products and services are positioned appropriately in the marketplace. Whether it be a full marketing strategy, plan or modifications in your image and message together, we’ll take a structured approach that will also help you adapt when market conditions inevitably change.

Business Plans, Cases and Development Services

Do you have a plan that can deliver success on your terms? Do you need a flexible strategy that promotes growth and reduces risk by anticipating and planning for contingencies? Do you have a great idea but have difficulty executing it? Do you need help identifying and articulating opportunities, assessing and prioritizing them in order to create the strongest portfolio possible? Do you need someone to develop your business and relationships?

A business plan may be informal, but a great business plan requires a structured approach. Business Plans need not be long, detailed and complex. The content of a Business Plan will depend upon the purpose of the plan and the size of your business. A plan can be for an entire businesses or just a piece of it. To ensure that all the bases are covered, we will lead you step-by-step through the process. Business planning efforts focus on growth of existing revenue streams, and development of new lines of business. Marketing strategies are then developed and implemented to support objectives and profit growth and other key measures important to your organization. Together, we will develop a comprehensive plan to implement your vision.

A successful Business Plan is a living plan, one that is used, referred to and reviewed on a regular basis. We can take you step by step from opportunity identification to business case development. We'll help you set up systems to monitor and review your plan on a regular basis.

Market and Competitor Research and Analysis

Do you know who your best customers are today? Tomorrow? Would you like to know who your real competition is and why customers choose them instead of you? Do you know enough about the marketing landscape to choose the right marketing strategy and how you are positioned today?

We can help you understand your competitive landscape better and how changes in it may require adjustments in your strategy and marketing efforts.

Customer Satisfaction Assessments

Do you know what your customers really think of your products and services? Could you benefit from low-cost market feedback specifically tailored to your business?

A focus on understanding the customer is vital in ensuring that you are re striving to consistently deliver the right quality products and services. They provide you with valuable, quantifiable feedback to improve the customer experience.

Niche Marketing Services

Finding creative ways to address challenges of an increasingly diverse workforce are an ever-present reality in every business. Whether you want to better leverage that diversity through programs that maximize the talent of your teams, attract and retain diverse talent or reach out through diversity and niche marketing, we can help.

Cause Related Marketing & Philanthropic Strategy

An innovative approach to cause-related marketing, also known as strategic philanthropy, is a way to build brand awareness and enhance longer-term, socially responsible programs that focus a firms cash contributions, volunteers, products, in-kind donations, services or skills that are linked to strategic market aims. We can help you develop comprehensive marketing and management plans (and even manage programs) that include:

• Sponsorship & partnership development
• Development of bundled packages and in-kind giving proposals for niche market and community segments
• Event & non-traditional marketing Integrated Strategy development and planning for philanthropic programs
• Development and proposal work